The Pinterest Trends Blogging Method

If you’ve ever stared at your blog wondering… “What should I write about next?” You’re not alone.

One of the hardest parts of blogging is figuring out which posts people are actually searching for.

Instead of guessing, I use Pinterest Trends to guide my entire content plan. Pinterest Trends shows what people are searching for and when those searches spike each year.

By using that data, you can plan blog posts around topics that already have demand. That’s exactly what I walk through inside this guide.

For the past four years, I’ve worked behind the scenes as a Pinterest manager and strategist, helping hundreds of business owners use Pinterest to grow their websites and brands.

But recently I decided to start a new blog and apply the same Pinterest strategy to my own content planning. Instead of guessing what to write about, I started using Pinterest Trends to see:

• what people were searching for

• when those searches spike

• which topics repeat every year

Then I built my blog content calendar around those trends.

And the result? My blog is only a few months old and in month two Pinterest alone brought in 95 outbound clicks.

Not because I got lucky. But because I started planning posts around topics that already have demand.

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